Branding image for Affect Lab. BLOODY BEAUTIFUL is a movement for lesser-heard stories about menstruation and menopause. Their goal is to creatively propagate new public narratives about menstruation and menopause in a gender-forward way.
Stories that are normally hidden or even taboo are aired in all their glory. Not every person who menstruates identifies as a woman and we feel it’s critical to include queer and trans dialogue on the topic of periods, which is often relegated and marginalised in public forums.
Part of this work is to evolve our own thinking and vocabulary on bodies that do and don’t bleed. BLOODY BEAUTIFUL invites collaborations with artists and technologists from around the world – some of whom are brand new to audiences – in order to open space for fresh voices in the creative expression of this topic.