To emphasize the connecting power and positivity of flowers, Mooiwatbloemendoen.nl organized a Positive Protest for Funnyhowflowersdothat.co.uk (the consumer brand of the Flower Council of Holland). The Positive Protest is, as the name suggests, a positive protest from Suite 702 in the Hilton Hotel in Amsterdam. Since the Bed-in of Yoko Ono and John Lennon, this place has been a symbol of a positive way of protesting than loudly taking to the streets. The Positive Protest is all about connecting, originality, being colorful and radiates optimism. Giving influencers, press and consumers the opportunity to share their gratitude in the form of inspiring statements with flowers.