Reducing food waste is often cited as one of the most important things we can do to combat global warming. Nevertheless, Dutch households still waste an average of 42.1 kilos of food per person per year. To counter this, Too Good To Go unveils 11 stylish posters as a daily reminder to throw away less. The posters aim to create awareness exactly where food is often wasted: the kitchen. The designs range from a seasonal food calendar and recipe inspiration for overripe produce.
The posters are available at posters.toogoodtogo.com/nl. A selection of the posters will be on view from 5 to 30 June during a lobby exhibition in all 8 branches of The Student Hotel. All posters are printed upon order on fully sustainable paper containing remains of citrus fruits, grapes, cherries, lavender, maize, olives, coffee, kiwis, hazelnuts and almonds. The posters will be sold in the 14 countries where Too Good To Go operates and the profits will go to the UN World Food Programme, winner of the Nobel Peace Prize 2020.
With this work I want to emphasize the value of food and draw attention to the journey that food takes. Because of the bright use of color I hope that this important subject gets the attention it deserves.
Pictures by Jesse van de Valk